Do you have a great product or service, but aren’t sure how to go about developing it into a recognizable brand? Consistency, identity and positioning are crucial in order to be competitive. With our holistic approach, Big Cat Marketing will develop a complete marketing solution for your business, enabling you to set objectives, measure performance, and thrive in your market.

At Big Cat Marketing, we want to understand your business, so that, if required, we can develop a clear marketing plan for you to follow – not dissimilar to a road map. Strategic consultation involves working closely with you, our client, to identify your business’s target market, your strengths, weaknesses, short term and long term goals. Big Cat Marketing will then develop an annual plan outlining key dates, events, activities, opportunities, to ensure you are able to generate returns for your marketing spend, and accomplish your goals.

Website development, Facebook, Twitter

Utilising current trends in social marketing, Big Cat Marketing will place your product or service in the face of tech-savvy users. Nowadays, not many of us engage the services or buy a product from a company we cannot see. A website gives your business credibility and a presence in the market.

From creating a website, SEO, a Facebook page, gaining likes, getting people talking about you, to smart phone apps, QR codes, Tweets and re-Tweets, we will develop a complete synchronized package to ensure activity on your website feeds into social media. Big Cat Marketing will open the gates of 2-way communication between you and your potential customers or clients.

Online, Electronic Mail, Press, Print

Big Cat Marketing will optimize your online presence by using our tailored analytic tools. We will not only increase web traffic, but bring you genuine customers who are searching for your product type or service. Big Cat Marketing can also handle advertising bookings, all elements of graphic design, print and online campaigns.

Allow Big Cat Marketing to write the content for all your marketing and communications requirements, including website, social, press releases, print and online advertising, speeches, and internal communication.

Big Cat Marketing can tailor a campaign to meet your business objectives. Whether it be as big-picture as a percentage increase in category sales year on year, or as specific as an increase of Facebook ‘likes’ over one month, we can develop short and sharp promotions, or annual campaigns to reach your goals.

Sampling, product testing, product placement, are all means to gaining more exposure for your product. Big Cat Marketing can assist with coordinating all that is required for getting your brand noticed, and your product into the hearts and minds of your audience.

Your product or service will certainly not enter the hearts and minds of your customers if their end-of-the-line experience does not back up all you say in your marketing. Big Cat Marketing will implement strategies to cement the integrity of your business or brand.

Alternatively, perhaps you’d simply like to know where you stand, before you engage any further marketing services.

Mystery Shopping can be applied to both the retail and corporate sectors, to measure key performance indicators, and overall customer/client satisfaction. From phone calls, to online usage experience, to face to face engagement, Big Cat Marketing will report key findings to you, our client. Ascertain your strengths and weaknesses. Another pair of eyes and ears can be very useful, and it’s amazing how much you can learn and grow!

Getting feature stories and PR coverage in relevant publications is an inexpensive, more credible way of promoting your offering compared with traditional print advertising. Big Cat PR can stalk out the right media for you, develop creative, stunts, events, media and public launches, photo opportunities, and social marketing, getting publicity where it counts – we can design a campaign that shows off your product or service to the right audience, at the right time.

Big Cat Marketing can plan and implement photo shoots for your website content, or simply style up a set for your product image library.

From product and price promotion via PR, to strong imagery positioning your product as a leader in its class, Big Cat Marketing has access to models, professional photographers, venues and studios to ensure it’s done properly.

It could be for head shots of the sales team, or the owner of the firm. Whatever the brief, allow Big Cat Marketing to coordinate and handle it all.

Presentation is key in catching your customers’ attention, and maintaining their interest. Designed for the retail industry, Big Cat Marketing’s visual merchandising services will convey your message creatively and precisely.

Point of Sale is extremely important in prompting a quick purchasing decision. We design your point of sale with functionality and simplicity while conveying your story with instant impact.

Shopping Centre display cases, window dressing, and promotional table merchandising are key opportunities your business should be taking advantage of.

Big Cat Marketing will also design, manufacture and install signage required to convey your message with high quality digital images on a broad spectrum of material.